October 27, 2009

A Wee Question

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Can someone please explain to me why a supposedly sophisticated magazine like the Economist continues to insist on the juvenile practice of refusing to byline blog posts?  I know, I know, voice of God blah blah blah.  But seriously.  Isn’t it time to grow up and enter the 21st century?  After all, the whole point of the blog format is to highlight personal voices.  I know I’d link to them more often if I knew who I was conversing with.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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