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A few days ago I heard the term “coffee conservative” for the first time. I didn’t get it until it was explained to me. And now, here’s the Raleigh News & Observer to explain it for the rest of us:

To join the Coffee Party in Raleigh, you can’t be a screamer, a name-caller, a loud-mouthed zealot or somebody whose idea of politics translates to jabbing a sign in the air, red in the face. All you need are some manners, a good listening ear and a caffeine jones.

Inside a month, this politeness-first political movement has jumped from one meeting at the Hillsborough Street Cup A Joe to five coffee chats scattered across the Triangle. Nationwide, the Coffee Party USA has drawn nearly 200,000 supporters, sipping java and talking turkey in 47 states.

A coffee conservative, then, is a conservative who’s not a tea partier. Someone who remains interested in actual policy and doesn’t feel the urge to rant tirelessly about decline of the west and the imminent tyranny that Barack Obama is bringing down on us. It’s your phrase of the day.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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