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In case you missed it because you actually have a life, author Joe McGinniss, who’s writing a book about Sarah Palin, has rented the house next door to her. Palin immediately posted a Facebook greeting that included this line: “Wonder what kind of material he’ll gather while overlooking Piper’s bedroom, my little garden, and the family’s swimming hole?” The none-too-subtle insinuation that McGinniss is some kind of pedophile is vintage Palin, and undeniably disgusting.

Still, I have to wonder: am I the only lefty around who finds McGinniss’s action a little disturbing? McGinniss obviously isn’t breaking any laws, public figures have very little expectation (legal or otherwise) of privacy, and digging deep for book material is what any good journalist should do. Still. It seems a little over the top. Am I being too squeamish, allowing my personal conviction that even politicians deserve a certain zone of privacy to override my better judgment? In the age of Oprah, am I just a dinosaur? Or is McGinniss in fact crossing a line here? Comments?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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