June 25, 2010

Friday Cat Blogging – 25 June 2010

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I may be out of town, but thanks to the miracle of scheduled posting and tiltable camera LCDs we have catblogging this week anyway. Today’s theme is lap cats. On the left, Domino is in one of her favorite spots, snoozing away in the crook between my legs. On the right, we have a rare shot of Inkblot sitting in my lap, something he doesn’t do often — and probably just as well given his impressive geometrodynamic proportions. Believe me, Inkblot can put your legs to sleep pretty quickly. Still, until they wear out their welcome there’s nothing quite like a purring cat nestled into your lap. Highly recommended as a stress reliever.

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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