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Just a bit of weekend miscellany:

  • As of this writing, my Friday post about Glenn Beck has gotten 466 comments. This is — by far — the most comments I’ve ever gotten on a post since I moved to Mother Jones. So I dived in to see why. Answer: a Beckian true believer named Suzanne somehow discovered the post and wrote the very first comment. As near as I can tell, the entire rest of the comment thread is either directly or indirectly a response to Suzanne, not a comment on the blog post per se. There’s no real moral here, just a demonstration of the power of the first mover.
     
  • The Egyptian government released Wael Ghonim from detention on February 7. Four days later Hosni Mubarak was toast. I wonder how many Arab regimes are drawing the obvious lesson from this?
     
  • Maybe Michael Hiltzik is just an old codger who doesn’t know a good thing when it smacks him in the face. Maybe I am too. But the valuations of any site that can somehow pass itself off as “social networking” have gotten awfully eye-popping lately, and that sure brings back memories. Plus this: “It’s not just the numbers that transport one to bygone times; it’s the familiar trappings of frenzy. There are the same explanations that what’s important isn’t actual revenues, but eyeballs, and the lionization of venture investors who thus far have proved themselves wholly capable of shoveling the money out, not yet of shoveling it back in….Maybe one of these hot companies is the next Google. But it’s more likely that these prices are insane.”
     
  • I hate loyalty cards. A few days ago I was buying some books at Borders (gotta use up my gift cards before they go bust!) and dropped into a nearby Petco to buy some litter and cat food. Do you want to join our loyalty program? asked the cashier. Nope. Are you sure? You’ll save mumble mumble dollars. No. Just ring me up. Thanks.

    I wasn’t really paying attention, and it was only when I was halfway home that I realized he had said “nine dollars.” Nine dollars? Sure enough, a pair of items that would cost about $28 even at my expensive local grocery store had set me back $35. So we’ve gotten to the point, at Petco at least, where you can’t simply drop in casually to buy something if you happen to be in the area. Unless you’re willing to sign up for their loyalty program, you’re going to pay fantastically more than the ordinary retail price for stuff. This really pisses me off. And needless to say, I’ll never drop into a Petco again.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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