May 21, 2011

Publicizing the Rapture

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I haven’t paid too much attention to rapture-mania, but I have vaguely wondered why Harold Camping is getting so much attention. Slow news week? Hollywood tie-in? What? Today the LA Times provides the answer:

The former engineer has long predicted the apocalypse, most famously in 1994, but his new date — May 21, 2011 — has received unprecedented publicity. That is thanks to a worldwide $100-million campaign of caravans and billboards, financed by the sale and swap of TV and radio stations….[Camping’s longtime producer, Matt Tuter] thinks $100 million is a conservative figure for the money Camping has spent publicizing May 21.

OK then. Now I know. More details here.

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Take the next step: Help us fight for the truth.

Investigative journalism, like the story you just read, takes time to do. Months of research. Weeks of writing, editing, and fact checking—and putting together the photography, art, video, and audio that tell the stories in a new way, illuminating new perspectives and voices

We can afford to take that time because we don’t report to an oligarch or corporation with a special agenda. We report to you, and for you. That’s why we unabashedly pursue the truth and relentlessly shine a light into the darkness.

In this month’s Summer Membership Drive, we’ve got to raise $200,000 to support more crucial investigations. This is a pivotal moment in our nation, with democracy on the line, and we can only do this work because readers like you step up. Every donation, of any amount, makes a difference here. We cannot do this work without you.

So, we’re asking: Will you support independent journalism that demands those in power answer for their actions?

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