Big News in Ketchup City

From the Wall Street Journal today:

In 2006, when activist investor Nelson Peltz battled Heinz for board seats, he pushed the company to make a number of changes, large and small, including developing easier-to-open ketchup packets.

This is in a story about — hey. Wait a second. Did I read that right? Back in 2006, a shareholder activist was demanding that Heinz develop an easier-to-open ketchup packet? Seriously? I guess shareholder activism isn’t what it used to be.

Anyway, Heinz has finally complied, introducing a ketchup packet that can be opened at one end if you want to squeeze out the ketchup, or the other end if you want to dip your food in ketchup. It’s also bigger than the old packets. I don’t like ketchup, myself, so I’m not blown away by this news. But maybe you will be.

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