Friday Cat Blogging – 28 October 2011

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On the left, Domino really is staring at the giant rose this week. It’s not just a trick of perspective. On the right, Inkblot is reacting warily as Domino explores a gigantic bag that had been full of electronic goodness just a few moments before.

Why the early catblogging this week? Because Southern California Edison has kindly informed us that electric power in our neighborhood will once again be out for the day. So no blogging for me. This post was prescheduled Thursday night, and my computer has been safely shut down for the duration. Have a good weekend, all.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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