October 27, 2011

Raw Data: What Our Kids Is Doing

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Via Brad Plumer, here’s the latest data from Common Sense Media about the media diets of young children in America. To be honest, I’m a little surprised that TV watching is only two hours a day for 5-8 year-olds. On the other hand, I’m sort of appalled that 75% of 0-2 year-olds watch TV, and of those, the average TV-watching time has increased from 1:02 to 1:30 over the past six years. In that age group, it probably ought to be zero. Other interesting nuggets:

  • 30% of kids under two have a TV in their bedroom.
  • Only about 60% of kids read or are read to every day. More reading, please.
  • 92% of high-income kids have high-speed cable. Only 42% of low-income kids do. The divide is about the same along the educational spectrum.

More at the link.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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