The World’s Most Annoying Man

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

The front page of the New York Times piques my interest today with a headline telling me that Tyler Brûlé is my go-to guy if I want to learn about The Next Big Thing. Which I do, naturally. So what is it?

ON a rainy Thursday last month, Tyler Brûlé huddled over a cappuccino at Le Pain Quotidien in Greenwich Village, offering a peek at the future: a Heritage G2 tabletop radio designed for Monocle 24, a new radio station he is starting….“It’s an object with provenance,” said Mr. Brûlé, 43, who looked immaculate in a custom blue flannel blazer, rolled Edwin jeans and Pierre Hardy desert boots that seemed box-fresh, despite dodging puddles all day. “There’s clearly a design language there which hearkens back to the work of the German industrial designer Dieter Rams.”

Um….OK. Anything else? His magazine, of course, but dammit, only if you read it where other suitably hip people can see you:

Mr. Brûlé has no plans for a Monocle magazine app yet: on an iPad, no one can see you reading Monocle.

“So many media companies these days forget the power of the brand, of people actually displaying, and wearing, the media brand,” he said. “In public circumstances where you have to choose a seat, you can look at a person’s shoes, you can look at their luggage, and oftentimes, it’s interesting to see what they’re reading as well. ‘Do I want to be near that person or not?’ ”

Something tells me the answer is “No,” and that Brûlé is happy to hear that. So I guess everyone ends up happy.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate