March 9, 2012

Friday Cat Blogging – 9 March 2012

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On the left, Inkblot is looking soulfully into the depths of an empty wine glass. The effect is, perhaps, spoiled slightly by the fact that he’s perched on top of a nice, warm pizza box, but that just shows that he’s a cat of the people. Do you think Mitt Romney ever curls up with a pizza? On the right, in a picture taken earlier this morning, Domino gazes confidently into the future, secure in the knowledge that the carpet cleaning people will be finished soon. Behind her, Inkblot is holding onto Marian for dear life because he’s afraid the carpet cleaners will be here forever and he’ll never be able to go back into the house again. This is, unfortunately, not very presidential behavior, but no candidate is perfect.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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