Karl Rove’s Pro-Millionaire Facebook Campaign

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The latest brainstorm from Karl Rove & Co. is on the right: a Facebook petition opposing the “Buffett Rule,” which would ensure that millionaires pay a minimum 30% tax rate. “Really,” says Greg Sargent, “it continues to amaze that people in positions of real influence could venture something this idiotic with no evident sense of embarrassment.”

Lack of gall has never been one of Karl Rove’s weaknesses, so his lack of embarrassment probably isn’t really all that surprising. But what’s this all about? It is kind of dumb, after all. My guess: it’s just part of a “mud against the wall” strategy. It’s not likely to gain much traction, but it’s cheap and it might produce some useful feedback. Do enough of this kind of stuff and eventually you find out which message will stick. It’s early days.

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You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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