Friday Cat Blogging – 27 July 2012

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I’m afraid I have heartbreaking news today. On Tuesday night I left the back door open and apparently Inkblot slipped out during the night. He never returned.

We’ve scoured the neighborhood, put up flyers, and checked with the local shelter, but there’s no sign of him. It’s inexplicable. It’s not the first time I’ve failed to close all the doors at night, and never in his life has he ever strayed more than a couple hundred feet from home. I don’t know what happened this time. I just can’t figure it out.

I kept hoping he’d come trotting through the door any moment, sporting his usual quizzical expression, wondering what I was so worried about and asking when dinner was going to be served. Then he’d go back to stealing my chair out from under me and demanding to be held upside-down so he could suck on my armpit. I kept hoping I wouldn’t have to write this post. But he hasn’t come back, and if he were anywhere nearby he’d have returned long ago. We haven’t given up hope entirely, but at this point I’m afraid we’ve lost him for good. As you can imagine, it’s been a very sad week around here. He was the best of cats.  

I have two pictures today. The top one is the first picture I took of Inkblot after we brought him home from the shelter on July 10, 1999. He was about two months old at the time. The second one is from Sunday. It’s the last picture I ever took of him. He was 13.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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