Why 98% Of Us Don’t Count

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The New York Times passes along a bit of truth:

In spite of clichés about Nascar dads and Walmart moms, the actual share of voters nationally who are up for grabs is probably between just 3 percent and 5 percent in this election, polling experts say. The Obama and Romney campaigns are expected to spend on the order of $2 billion, in part to try to sway this tiny share of the electorate.

….A decline in swing voters would help explain why Mr. Obama and Mr. Romney have stayed within just a few points of each other, across many polls, despite months of a gyrating economy and attacks on both candidates.

It’s also important to mobilize your base and get them out to the polls, so it’s not as if appealing to this tiny number of swing voters is literally the only thing presidential candidates care about. Still, it’s most of what they care about. What’s more, they don’t even care about all the swing voters, just the ones in swing states. If you were to break down the actual number of human beings the two campaigns are really truly trying to persuade, it might be no more than 2% of the population. All the rest of us are just bystanders.

DEMOCRACY DOES NOT EXIST...

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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