Friday Cat Blogging – 14 September 2012

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This is Domino doing her best Queen of Sheba pose. She’s been quite perky lately, which Marian and I both appreciate except when she decides to become perky at 4 am. That seems to be settling down a bit, though. Today she waited until 6:30 to leap on my stomach.

You probably want an update on the pills, don’t you? Well, a bunch of you recommended pill pockets, soft little bits of yumminess that you can stuff a pill inside and then feed to your cat. So we got some. My plan was this: feed some of them to Domino without any pills stuffed inside so she’d get used to them as ordinary cat treats. Then alternate throughout the week, sometimes giving her the treats with a pill inside and sometimes not, so she’d never associate the treats with the yucky green pills.

You’ve probably already figured out the ending to this story: she was too smart for me and refused to eat the treats whenever there was a pill inside. But no! For once, the humans outsmarted the cat. I have no idea whether my clever plan was necessary at all, but no matter. Domino inhales the treats eagerly whether there’s a pill inside or not. We only have two more days of pills to give her, and the whole thing has been a breeze. Why didn’t anyone tell us about this before?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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