A Question From the Staff of the Mother Jones Irvine Bowl

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Browsing through the sports section this morning, I came across this sentence:

UCLA brings plenty of offense to the Bridgepoint Education Holiday Bowl on Thursday night in San Diego….

I’ve been wondering for a while how it is that newspapers got bullied into using the full, sponsored names for bowl games. I understand why TV announcers do it: I assume they’re contractually obligated to use the sponsor’s name. But what’s everyone else’s excuse? Why not just call it the Holiday Bowl and let the TV guys do all the water carrying for the corporate sponsors? Ditto for every other bowl that actually has a name. Does anyone know how and when this entered the stylebooks of our nation’s print media?

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Straight to the point: Donations have been concerningly slow for our hugely important First $500,000 fundraising campaign. We urgently need your help, and a lot of help, over the next few weeks so we can pay for the one-of-a-kind journalism you get from us.

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