December 27, 2012

A Question From the Staff of the Mother Jones Irvine Bowl

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Browsing through the sports section this morning, I came across this sentence:

UCLA brings plenty of offense to the Bridgepoint Education Holiday Bowl on Thursday night in San Diego….

I’ve been wondering for a while how it is that newspapers got bullied into using the full, sponsored names for bowl games. I understand why TV announcers do it: I assume they’re contractually obligated to use the sponsor’s name. But what’s everyone else’s excuse? Why not just call it the Holiday Bowl and let the TV guys do all the water carrying for the corporate sponsors? Ditto for every other bowl that actually has a name. Does anyone know how and when this entered the stylebooks of our nation’s print media?

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What’s independent journalism worth to you?

Our news will always be free to read, watch, and listen to online. But what is its value?

Unbiased reporting on the issues that billionaire-owned newsrooms won’t touch. Fearless research into the dark corners of government and corporations. Ferociously fact-checked news that focuses on the facts, and the facts alone.

It IS free for you and every reader, viewer, and listener to utilize. But it’s not free for our team to make. So, what’s it worth to you? Let us know by making a donation: Make a one-time donation today to support this work. Or make a monthly sustaining donation to help us plan for the future.

Whatever you choose, know that you’re supporting more independent, investigative journalism in a time when we need it most.

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