Today’s Mini Rant About Online Ads

Every day, the Wall Street Journal plasters a demand at the bottom of my screen that I try Portfolio, their fabulous new investment tracker. I have no interest whatsoever in this. When I go to the LA Times website to get the day’s crossword puzzle, I first have to sit through a 30-second video ad. I subscribe to both of these newspapers.

Is it too much to ask that if I spend several hundred dollars a year on your product, my online access should be at least as convenient and non-annoying as the print version? I don’t think so! But maybe I’m just a fossil.