Pet Peeve Watch: I. Am. Not. A. Guest.

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Yet another store has been hacked, losing data on millions of credit and debit cards. This time the victim was Target, but it could have been anyone. Once again, corporate America has demonstrated that it couldn’t care less about customer security and privacy.

But you already knew that. Instead, I’m curious whether I’m alone in hating, hating, hating this particular euphemism from Target’s CEO:

Target’s first priority is preserving the trust of our guests and we have moved swiftly to address this issue, so guests can shop with confidence. We regret any inconvenience this may cause.

I. Am. Not. A. Guest. A guest is someone I invite into my home and ply with free food and drink. Because, you know, they’re my guest. Target doesn’t do that. They sell me stuff. I pay for it. (Probably with cash from now on.) I can complain about poor service. I can return stuff I don’t like. I can choose what I want to buy and what I don’t. That makes me a customer. Not. A. Guest.

So knock it off.

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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