An Endorsement From Barack Obama Might Be the Kiss of Death This Year


A friend just emailed me with a gloomy outlook for Democrats in this year’s midterm elections. I don’t really have an outlook myself yet, though obviously Democrats suffer from a difficult electoral map, the traditional 6-year blues, and their usual problem turning out voters in off-year elections. But as long as we’re being gloomy, here’s something else to add to the bonfire. It’s an extract from a Washington Post poll graphic showing how voters react to congressional candidates being associated with the Obama administration. It’s not a pretty picture.

Now, if you want some good news, all you have to do is take a look at some of the other numbers in the poll, which makes it clear that most people have no idea what really makes them more or less likely to vote for someone. At the very bottom, for example, you’ll see that virtually no one is willing to fess up that they’re more likely to vote for an incumbent, despite mountains of research showing that incumbency is the single most powerful predictor of electoral success there is. So maybe this is all just a bunch of hooey. But I wouldn’t bet on it.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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