Donald Sterling is a Creepy Egomaniac

 

I don’t have much to add about the whole Donald Sterling affair. The appalling nature of his comments is pretty obvious, after all. But for those of you who don’t live in Los Angeles, I thought I could at least acquaint you with a tiny tidbit about the guy’s titanic level of egotism that you might find fascinating. Sterling is a major advertiser in the LA Times. I don’t mean Sterling’s companies. I mean Sterling, himself. He gives away lots of money, and when he does he makes sure everyone knows about it. Ads thanking Sterling for his good deeds simply litter the Times.

The one below, from today’s paper, is typical. They’re all the same: they have terrible, amateur production values; they all use the exact same cutout portrait of Sterling; and they all feature photos of the people honoring Sterling that look like they were taken with a 60s-era Instamatic. These ads appear multiple times a week. Sometimes multiple times a day. Sterling is constantly being honored for something or other, and every single honor is an occasion for him to advertise the fact in the LA Times. And always with the exact same cutout photo of himself. It’s kind of creepy.

Sterling’s vanity ad today happens to be on a page facing an ad that features Kobe Bryant pitching Turkish Airlines. The irony was amusing enough that I figured I’d share.

UPDATE: More here from Franklin Avenue, who’s been tracking Sterling’s ads for years.

 

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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