An Important Question About April Fools[‘] Day

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Let’s take a break to discuss something important: Is it April Fools or Aprils Fools’? According to the AP style guide, it’s April Fools’. However, Google’s Ngram Viewer, which counts occurrences of phrases in books, tells a different, more nuanced story:

  • April Fools has been more common than April Fools’ for the entire past century.
  • However, April Fools’ Day has been far more common than April Fools Day.

So there you have it. Basically, you can probably punctuate it any way you want. Either way, though, I have some bad news for you: the usage of both terms has skyrocketed since 1960, increasing about 3x relative to everything else. This suggests, sadly, that we’ve all gotten way more obsessed with stupid April Fools jokes in recent years.

But there’s also some good news: usage peaked around 2000 and has gone down over the past decade. Unless this is an artifact of Google’s algorithm (which it might be), perhaps it means that we’re finally getting tired of the whole thing. That’s a nice thought, though I quail at the prospect of what’s probably replacing it in our collective id.

BY THE WAY: The increasing popularity of trying to outfox April Fools-savvy readers by playing jokes on March 31 is no longer clever. Knock it off. If you really think you have something good enough to fool people in an amusing way, it should be good enough to work on April 1.

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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