March 23, 2015

Television Is a Vast Disease-Laden Wasteland

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Jason Millman writes:

Maybe you’ve noticed that prescription drug ads are everywhere these days — more so than usual. You wouldn’t be wrong.

Oh yes, I’ve noticed. It’s one reason I watch less TV than I might otherwise—especially shows that are pitched to, um, mature demographics. I feel like I’m simply bombarded with ads about terrible diseases and all the terrible side effects that the advertised drugs might cause. Maybe I’m just having a harder time tuning out this stuff than usual, but I find it immensely depressing to be surrounded by reminders of disease every time I turn on the TV. Anyone else feel the same way?

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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