Have We Reached Peak Internet Annoyance Yet?

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


I have some horrible news about the search for ALS cures:

The breakthrough research unravels the mystery about a protein called TDP-43….In a study of the protein in mice cells….Johns Hopkins scientists detail how TDP-43 — which is supposed to decode DNA — breaks down and become “sticky.”…When the researchers inserted a special protein designed to mimic TDP-43 into the neurons, the cells came back to life and returned to normal. That’s sparked fervent interest that the treatment could possibly be used to slow down or even halt the disease.

It’s a big step for the 15,000 Americans living with ALS, which currently has no cure, usually ends up killing people two to five years after they are diagnosed.

Oh wait. That’s great news. Here’s the horrible news:

One year ago….the Ice Bucket Challenge had become the viral campaign everyone was talking about — an online effort to raise awareness and funds for amyotrophic lateral sclerosis, better known as ALS or Lou Gehrig’s disease….More than $220 million in donations later, scientists at Johns Hopkins are claiming a major breakthrough in ALS research and are partly crediting the success to the massive influx of public interest.

“Without it, we wouldn’t have been able to come out with the studies as quickly as we did,” said Philip Wong, a professor at Johns Hopkins who led the research team….”The money came at a critical time when we needed it,” Wong said.

Crap. I guess this means we can no longer mock annoying internet memes that claim to be for a good cause. Or worse: annoying internet memes will become a staple of charitable fundraising.

But maybe it’s not really so bad. After all, there has to be some kind of limit to annoying internet memes. There are just so many people in the world and so many hours in the day. And if we have indeed reached peak annoyance, the ALS meme added nothing to the total. It merely sucked it away from some other potential annoyance that never took off. It’s sort of like an energy conservation law, except for annoying internet memes.

But….what if we haven’t reached peak annoyance yet? And how would we know? As a wise man once told me, no matter how bad things get, they can always get worse.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate