Have We Reached Peak Internet Annoyance Yet?

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


I have some horrible news about the search for ALS cures:

The breakthrough research unravels the mystery about a protein called TDP-43….In a study of the protein in mice cells….Johns Hopkins scientists detail how TDP-43 — which is supposed to decode DNA — breaks down and become “sticky.”…When the researchers inserted a special protein designed to mimic TDP-43 into the neurons, the cells came back to life and returned to normal. That’s sparked fervent interest that the treatment could possibly be used to slow down or even halt the disease.

It’s a big step for the 15,000 Americans living with ALS, which currently has no cure, usually ends up killing people two to five years after they are diagnosed.

Oh wait. That’s great news. Here’s the horrible news:

One year ago….the Ice Bucket Challenge had become the viral campaign everyone was talking about — an online effort to raise awareness and funds for amyotrophic lateral sclerosis, better known as ALS or Lou Gehrig’s disease….More than $220 million in donations later, scientists at Johns Hopkins are claiming a major breakthrough in ALS research and are partly crediting the success to the massive influx of public interest.

“Without it, we wouldn’t have been able to come out with the studies as quickly as we did,” said Philip Wong, a professor at Johns Hopkins who led the research team….”The money came at a critical time when we needed it,” Wong said.

Crap. I guess this means we can no longer mock annoying internet memes that claim to be for a good cause. Or worse: annoying internet memes will become a staple of charitable fundraising.

But maybe it’s not really so bad. After all, there has to be some kind of limit to annoying internet memes. There are just so many people in the world and so many hours in the day. And if we have indeed reached peak annoyance, the ALS meme added nothing to the total. It merely sucked it away from some other potential annoyance that never took off. It’s sort of like an energy conservation law, except for annoying internet memes.

But….what if we haven’t reached peak annoyance yet? And how would we know? As a wise man once told me, no matter how bad things get, they can always get worse.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.