Donald Trump’s Winning Game of Affinity Politics

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In our more thoughtful moments, even us wonkish types admit that few people really care about policy. Nor do most people care about whether presidential candidates can actually do any of the things they promise. The whole campaign process is basically a way of identifying a person who shares your values and nothing more. Tedious details are unnecessary. All that matters is: When a big decision presents itself, what will the candidate’s gut tell him to do? It’s pure affinity politics.

With that in mind, here’s an (undoubtedly incomplete) list of the things that Donald Trump likes and dislikes:

Things Donald Trump Likes Things Donald Trump Hates
  • Israel
  • Social Security
  • Low taxes
  • Guns
  • Social media
  • Veterans
  • Great infrastructure
  • Women
  • A kick-ass military
  • The Bible
  • Affirmative action
  • Police officers
  • Lower corporate taxes
  • Fair trade
  • Great schools
  • Fossil fuels
  • Carl Icahn
  • Speaking his mind
  • Tough negotiators
  • Jobs
  • Donald Trump
  • Iran
  • Obamacare
  • Hedge fund guys who evade taxes
  • Street gangs
  • The mainstream media
  • Illegal immigrants
  • Budget deficits
  • Abortion
  • ISIS
  • Gay marriage…though he’s “evolving”
  • Political correctness
  • Crime
  • Tax inversions
  • China, Japan, and Mexico
  • Common Core
  • The big climate change hoax
  • John Kerry
  • Apologizing
  • Weak, stupid politicians
  • Phony government jobs statistics
  • People who attack Donald Trump

Suppose that Donald Trump were an ordinary candidate with a mainstream persona—maybe a more charismatic version of Marco Rubio. This seems like a fairly winning set of values, doesn’t it?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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