New Suitcase Offers Nothing New, Gets Big Writeup in Slate

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Today, in what is apparently not an ad, Slate is running an ad for Away, a fabulous new carry-on suitcase designed by two former Warby Parker executives. Here’s the skinny:

To create their carry-on, Rubio and Korey spoke with thousands of people to determine what travelers look for most. They found that many consumers want attractive, well-constructed luggage that provides organization and….

With that in mind, they created a carry-on that has four durable double wheels—a design detail that alone took 20 designs iterations to get right—plus a laundry separation system that keeps belongings organized, YKK zippers that provide stability, and a….

Hmmm. So far that sounds like pretty much every other carry-on suitcase in the galaxy. But wait! What’s behind those ellipses? This:

….and a built-in 10,000 mAh battery that can be charged beforehand and power a smartphone up to five times during a trip.

So let me get this straight. The big selling point of this suitcase is that it includes a built-in battery that’s a lot less convenient than a standalone battery you can put anywhere you want? Or is it just that it has a special pocket for a battery? Either way, who cares? Buy a suitcase and a 10,000 mAh battery (about 20 bucks on Amazon) and you’ll have the same thing the Warby Parker execs are hawking. And probably pay less.

What am I missing? Why did Slate run this?

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FACT:

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Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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