Why Does Everyone Still Treat Donald Trump With Kid Gloves?

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As many, many people keep pointing out, no one has really taken on Donald Trump. Nor does anyone seem likely to start. Trump has somehow developed a myth of invincibility: nothing anyone says ever hurts him, so why bother trying?

But this is ridiculous. No one has ever really tried. The other Republican candidates tiptoe around, uttering only milquetoast criticisms, and nobody cares what Democrats have to say. But if there’s anything Trump has shown us, it’s the fact that presidential contenders can be a whole lot blunter than we ever thought. So why not really go after him? I can think of at least half a dozen avenues:

  • His serial affairs, divorces, and remarriages to models and actresses.
  • His obvious lack of religious faith.
  • His miserable financial record: bankruptcies, lawsuits, failed businesses, refusal to pay vendors, etc.
  • His endless penny ante shilling (Trump steaks, Trump University, Trump mortgages, etc.)
  • His many, many liberal beliefs held as recently as a decade ago.
  • His absurd penchant for lying.
  • The “bone spurs” that kept him out of the Vietnam War.
  • His abominable charitable record
  • His risible habit of naming everything after himself.

I’m not suggesting that somebody ask him about this stuff. That will just produce the usual hot air. Nor am I thinking of routine “contrast” ads. I’m thinking of full-bore, kick ’em in the nuts, Willie Horton style ads. Ones where you get to frame the attack in as vicious and unfair a way as you want. Ads that will really hurt him.

Would it work? Beats me. But it’s hard to believe that no one is even bothering to try long after it’s become obvious that he’s not going to collapse on his own. There’s a ton of money sloshing around the Republican primary this year, and Republicans aren’t especially noted for conducting touchy-feely campaigns. So why is Trump being treated with kid gloves?

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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