Friday Fundraising and Cat Blogging – 29 April 2016

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Why do we beg you for money three times a year? Clara and Monika explain:

Remember when Chris Hughes put The New Republic up for sale earlier this year? His letter to TNR staff subtly blamed the very same people it was addressed to: “I will be the first to admit that when I took on this challenge nearly four years ago, I underestimated the difficulty of transitioning an old and traditional institution into a digital media company in today’s quickly evolving climate.”

Bullshit. “Transitioning” was not The New Republic’s main challenge. Refusing to work on, with, and for the internet was once a pervasive problem in news organizations, but while vestiges of that still linger, it is no longer what keeps publications from succeeding financially.

What keeps them from making money now is that online advertising pays pennies….From the very beginning, 40 years ago this year, our newsroom has been built on the belief that journalism needs to be untethered from corporate interests or deep-pocketed funders—that the only way a free press can be paid for is by its readers. This can take a few different forms: subscriptions, donations, micropayments, all of which we’re experimenting with. It can be something the audience is forced to do (via the paywalls you’ll find at the New York Times or the Wall Street Journal) or something they choose to do, as in public radio.

At Mother Jones, we’ve gone the latter route: Our mission is to make our journalism accessible to as many people as possible. Instead of requiring you to pay, we bet on trust: We trust you’ll recognize the value of the reporting and pitch in what you can. And you trust us to put that money to work—by going out there and kicking ass.

So please help us out! This is my final pitch for the spring fundraiser, and it includes more options than ever before. You can donate via PayPal or credit card, as usual, or you can sign up to make a monthly donation. If enough of you do this, maybe we can cut back on the fundraising begs? Maybe.

And with that out of the way, it’s finally time for catblogging. Hopper’s new favorite place lately is…me. When I settle down on the sofa these days, she comes right over and flops down on my stomach. After a good tummy rub, she snoozes while I peruse the news on my tablet. It works out pretty well for everyone.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

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