Will the 2016 Campaign Be All About Race?

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Greg Sargent says that Donald Trump is in for a rough time:

The general election will differ from the primaries in an important sense: Unlike Republicans, Democrats will not be constrained from brutally unmasking the truly wretched nature of his racial appeals. Trump’s GOP rivals had to treat his xenophobia, bigotry, and demagoguery with kid gloves, because many Republican voters agreed with his vows to ban Muslims and carry out mass deportations. But the broader general electorate does not agree with those things. Indeed, many voters that populate key general election constituencies are likely horrified by them. As a result, Democrats will be able to prosecute Trump mercilessly in ways his GOP rivals simply could not — with a relentless, non-diluted, non-euphemistic focus on his white nationalism.

I’m a little less sure about this. Highlighting Trump’s racial appeals will help Hillary among liberals, but those are votes she’s going to get anyway. The question is whether it will help her among centrist folks who are undecided, and I’m less sure about that. I suppose we’d need some polling data to get a clearer picture of this, but I suspect there are plenty of people in the middle who favor building a wall; are suspicious of Muslim immigrants; and really hate it when support for those things is called racist. Hillary doesn’t have to tread as lightly as Trump’s Republican opponents, but she might still have to be careful on this score.

Luckily, there are plenty of other avenues to attack Trump. Unluckily, there are plenty of avenues for Trump to attack Hillary too. I expect a pretty brutal campaign. Here’s the opening salvo:

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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