October 30, 2016

The Cubs Almost Blew It

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I’ve been vaguely rooting for Cleveland in the World Series this year. Mostly this is because Cleveland is sort of a hard-luck city, and two championships in one year seems like a nice thing for them. But mostly it’s because of my deep insight into the true passion of Cubs fans. For example:

If the Cubs won this year, fans would have to give up all this. No more lovable losers. No more humblebragging about how the Cubs always find a way to blow it. No more genuine bragging about not winning a World Series since the fall of the Roman Empire. No more generational bonding over stories about Cub incompetence.

And most important, no more uniqueness, the true source of Cub pride. If the Cubs won, they’d be just another team and next year would be just another year. That’s what happened in Boston. Now, the Red Sox are nothing more than another garden variety moneyball team. Before long they’ll probably move out to a shiny new billion-dollar sports palace in the suburbs. And why not? There’s nothing special about them anymore.

This could have happened to you, Chicago. But it looks like you’ve dodged that bullet. Congratulations!

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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