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We had our annual local tennis tournament over the weekend, and this poor kid was one of the losers. He was actually doing OK against a better player, and even managed to pull out the first set. But then his opponent figured out that he had a weak backhand and it was all downhill from there. In the final set, I literally don’t think more than four or five balls went to his forehand. His opponent hit every ball as far wide as possible, and even though he knew where every shot was headed, it didn’t matter. His backhand broke down under the assault and he lost the final set 6-1.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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