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From Caitlin Dewey:

Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the National Dairy Council.

….For decades, observers in agriculture, nutrition and education have griped that many Americans are basically agriculturally illiterate. They don’t know where food is grown, how it gets to stores — or even, in the case of chocolate milk, what’s in it. One Department of Agriculture study, commissioned in the early ’90s, found that nearly 1 in 5 adults did not know that hamburgers are made from beef. Many more lacked familiarity with basic farming facts, like how big U.S. farms typically are and what food animals eat.

I think Dewey misses the real question here: Why did the National Dairy Council commission a survey about whether chocolate milk comes from brown cows? I don’t know, and I can find no trace of the NDC’s survey online. However, common sense suggests that it has something to do with the milk industry’s endless battle to convince the American public that chocolate milk is good for you.

I agree, of course, since I think that chocolate anything is good for you. But I’ll concede that Science™ doesn’t really have my back on this. In any case, who cares? I’m pretty sure that 7 percent of Americans believe the sky is blue because it’s surrounded by a giant ocean.

But I do wonder where these 7 percent think white milk comes from?

POSTSCRIPT: Yes, it’s kind of a slow news day. Why do you ask?

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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