December 22, 2017

Twitter Slams LA Times For All-White Magazine Cover

Twitter is all over the LA Times today:

It’s not just an all-white cover, it’s a jarringly all-white all-blond cover (with one redhead). Even Donald Trump would probably look at it and shake his head.

Is this a frequent thing for The Envelope? I don’t have their covers for the past year, but a quick scroll through their most recent stories shows that 8 out of 30 are about people of color (or a roundtable that includes at least one POC). That’s 27 percent. Is that bad? OK? Good but could be better? I’m not sure. It’s better than the Oscars, at least.

But what I’d really be interested in is a story about how a cover like this happens. Obviously every magazine wants big stars who are likely to win awards. But I assume that you can’t always get everyone you want. Agents make their clients available depending on whether they have a movie to promote; whether they happen to be in town on the day of the shoot; whether they feel like doing it; etc. Did the Times invite some black actresses, but by chance they didn’t accept so they were stuck with an all-white roundtable? Or what? Once thing I know for sure is that it didn’t happen just because no one noticed it. At the very, very least, the photographer, Kirk McKoy, who’s shot a million of these things, certainly noticed it.

Somebody at the Times should write this story! Not in a defensive, apologetic way, necessarily, but more as a sort of explainer about how things work in the entertainment biz. It would be a good read.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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