Which Company Do Americans Love Best?

Things are a little slow today, so let’s take a look at the 2018 Corporate Reputation Poll from Harris. First, here’s their complete list:

There are a few interesting things to note:

  • Americans really love their supermarkets. They’re all in the top 25.
  • Americans really hate their cable companies. They’re all in the bottom 25.
  • Americans really love Amazon. And Wegmans. I have some friends who were bereft when their Wegmans closed down. What’s the deal with that?
  • The Trump Organization managed to avoid the last spot. They were beat out by (a) the airbag company, (b) the sexual harassment company, (c) the clueless credit reporting company that lost everyone’s personal data to hackers, and (d) the ripoff banking company. However, they scored worse than (a) the GMO seed company, (b) the oil spill company, (c) the other clueless credit reporting company, and (d) the vampire squid company.
  • The marcom folks who created this graphic used slightly larger fonts in the first two lists, which is why all four aren’t the same size. This is poor graphic design.

With that out of the way, let’s take a look at a few specific sectors. First up, car companies:

Tesla is on top, but that’s not going to last long if they can’t figure out how to manufacture the Model 3 properly. Also note that Fiat Chrysler has an even worse reputation than Volkswagen, which has been fined billions of dollars for the enormous con it pulled on its diesel cars. Nice work, Fiat! Next up is high-tech companies:

Are you surprised that Microsoft is #1? They may be boring, but apparently people think highly of them. (Amazon would be #1 if I counted them as a high-tech company, but I’m not really sure what sector they belong in these days.) Facebook, on the other hand, makes people pretty suspicious—and rightfully so.

Finally, here’s the sector where reputation is truly the coin of the realm: consumer packaged goods.

I don’t really have an explanation for any of this. Why is Kraft #1? Why is Pepsi the lowest? Do most people even know what Unilever is?

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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