January 31, 2019

What’s Up With Howard Schultz?

Coffee mogul Howard Schultz enjoying his brief time in the limelight.Brian Cahn/ZUMA

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What’s the deal with Howard Schultz? I mean really: does anyone know? He can’t possibly believe he has a chance of winning on a platform of social liberalism and fiscal austerity. This is roughly the platform Gary Johnson ran on in 2016, and even in the midst of the greatest displeasure with the establishment candidates in years, he only polled 3 percent.

So what does Schultz add to that? Well, he’s a billionaire, and billionaires are kind of unpopular right now. On the other hand, as a billionaire he can blanket the airwaves with his unpopular stands. So maybe he could poll around 1 percent.

I don’t get it. He apparently has no real policy proposals to offer. Instead, he’s spent the past week insulting the various Democratic nominees. But I suppose that might be smart. There are people who dislike Democrats—though most of them are Republicans who support Trump—but there’s virtually nobody who’s going to like his policies once he finally gets around to admitting what they really are.

I dunno. I was emailing with a friend recently about why Schultz was running, and my final comment was “Never underestimate ‘unrestrained vanity project’ as a reason, especially when billionaires are involved.” Maybe I should just stop there and not try to make any further sense of it.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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