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There has been some confusion about exactly what I meant in my climate change post on Tuesday. Since I’m in no shape to write anything lengthy, this is a perfect opportunity to boil it down to a sentence or two. Here it is:

If you’re serious about climate change—really serious—then your plan cannot demand very much sacrifice from people. Maybe none, in fact.

That’s it. You will never get widespread support for any plan that requires people to give up the stuff they like. I know that it’s much harder to think of a plan with negligible sacrifice that nevertheless makes a serious dent in climate change—the laundry list of all the usual suspects is much easier—but that’s too bad. The laundry list will never get public support, so if that’s your answer you aren’t really taking the problem seriously.

Keep in mind that the “problem” we’re trying to address is not climate change and never has been. The problem is how to get public support to do something about climate change. That’s what you need to pour all your energy into. And just to give you something to throw brickbats at, here’s my four-step plan:

  • Lots and lots of subsidies for renewable energy, energy efficiency, electrification, etc.
  • Huge sums of money for R&D into renewable energy and carbon sequestration.
  • A strong focus on job creation.
  • A whopping big carbon tax that mostly hits the affluent, with plenty of deficit spending to make up the rest

This is, obviously, not feasible right now. But nothing is feasible for the next couple of years. What we need right now is some serious thinking about what to do if and when liberals gain the political power to do anything, and that thinking needs to unapologetically focus on how to demand the smallest possible sacrifice from the largest number of people.

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Owned by no one—except you.

We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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