People Are Finally Getting Bored by Trump

The incredible shrinking president.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Forget the polls. What really matters is that Donald Trump’s ratings are down:

The shock factor around President Trump’s unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker…. Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.

I’ve always figured this would happen. Americans get bored with their TV gossip phenoms pretty quickly, and the faster they go up the faster they come down. Trump rode TV to victory, and now he’s dealing with the inevitable ratings decline.

But who knows? Maybe he can reinvent himself. Or maybe he can find a new topic to mesmerize the viewing public. Or maybe he can start a war.

BEFORE YOU CLICK AWAY!

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And the essential ingredient that makes all this possible? Readers like you.

It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

BEFORE YOU CLICK AWAY!

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And the essential ingredient that makes all this possible? Readers like you.

It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate