People Are Finally Getting Bored by Trump

The incredible shrinking president.

Forget the polls. What really matters is that Donald Trump’s ratings are down:

The shock factor around President Trump’s unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker…. Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.

I’ve always figured this would happen. Americans get bored with their TV gossip phenoms pretty quickly, and the faster they go up the faster they come down. Trump rode TV to victory, and now he’s dealing with the inevitable ratings decline.

But who knows? Maybe he can reinvent himself. Or maybe he can find a new topic to mesmerize the viewing public. Or maybe he can start a war.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot. That's what Mother Jones CEO Monika Bauerlein tackles in her annual December column—"Billionaires Are Not the Answer"—about the state of journalism and our plans for the year ahead.

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THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot.

Please read our annual column about the state of journalism and Mother Jones' plans for the year ahead, and help us build an alternative to oligarchy by supporting our people-powered journalism with a year-end gift today.

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