Did I go out over the weekend to see the comet? Of course I did! My brother and I went out Friday night to a dark spot near Palomar Mountain, and we were lucky that the sky was exceptionally clear and still. A little after 9:00 we stopped to get our bearings and to check on whether we could see anything—and we could, though only barely. Here’s a full-frame picture that’s pretty close to what you can see with your naked eye. Neowise is at the bottom center:

I amped up the contrast a little bit to make Neowise more visible in the picture. In real life, I could make it out if I turned by head left and right slowly, but if I just looked straight at it I couldn’t really see anything. My brother brought a pair of binoculars, and those made Neowise clearly visible.

Having done that, I kept driving into darker territory and took a better picture at about a quarter to ten:

July 18, 2020 — On Highway 79 near Warner Springs, California

This is cropped, and with a longer exposure time than the first picture. I also fiddled with the contrast in Photoshop a bit more. In any case, Neowise is very clearly visible, and you can get a sense of its size by comparing it to the telephone poles.

So that’s that. I’ve now seen a comet and I can cross it off my bucket list.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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