Jesus, What a Cover!

Time and Newsweek compete over their go-to religious cover boy.

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As reported by publishing trade mag Folio, magazines that feature Jesus on their covers see their issue sales jump by as much as 45 percent. (Putting the Bible front and center can boost sales as much as 51 percent.) In the past couple of years, magazines such as Wired and Popular Mechanics have tried to cash in on this miracle of marketing, but the most persistent devotees are Time and Newsweek, which have spent the last decade competing over who can squeeze Jesus on the front most often.

1996
Apr 8 Time cover

April 8
Time fires the opening salvo of the Jesus wars during Holy Week.

Apr 8 Newsweek cover

April 8
Newsweek shoots back with “Rethinking the Resurrection.”

1999
Mar 29 Newsweek cover

March 29
More than six months early, Newsweek celebrates “2000 Years of Jesus.”

Dec 6 Time cover

December 6
Time reminisces about “Jesus at 2000.”

2004
Dec 13 Newsweek cover

December 13
Newsweek looks into “The Birth of Jesus.”

Dec 13 Time cover

December 13
Time reveals “Secrets of the Nativity.”

2005
Mar 21 Time cover

March 21
Time goes for broke with “Hail, Mary.”

March 28 Newsweek cover

March 28
Newsweek intercepts with the backstory of “How Jesus Became Christ.”

HERE ARE THE FACTS:

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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