| July 13 | Adbusters proposes Occupy Wall Street. |
| August 9 | OWS supporters in New York City hold a meeting for “We, the 99%.” |
| September 8 |
We Are the 99 Percent Tumblr launches.
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| September 17 | Occupy Wall Street protesters take Zuccotti Park. |
| October 3 |
#OccupySesameStreet Twitter hashtag takes off.
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| October 5 | Anti-OWS We Are the 53% Tumblr mocks the 47 percent who supposedly don’t pay taxes (not true). |
| October 6 | Joe Biden slams banks on behalf of “99 percent of the American people.” |
| October 6 |
Rush Limbaugh declares occupiers “perpetually lazy, spoiled rotten, 99 percent white kids.”
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| October 7 | Trademark applications are filed for “I Am the 99%” and “We Are the 99%.” |
| October 7 | “The 99% Declaration” calls for national general assembly. |
| October 10 | Mitt Romney says, “I worry about the 99 percent.” |
| October 11 | We Are the 1 Percent: We Stand With the 99 Percent Tumblr launches. Actually, You’re the 47% Tumblr pokes fun at the 53-percenters. |
| October 14 | We Are the 1%, Bitches Tumblr launches. |
| October 15 | We Are the 99 Purrcent cat-themed Tumblr launches. |
| October 16 | White House spokesman says Obama will represent “the interests of the 99 percent of Americans.” |
| October 17 |
Awwccupy Wall Street baby-themed Tumblr launches.
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| October 17 | Trademark application is filed for “Part of the 1%.” |
| October 21 |
Trademark application is filed for “The words ‘occupy this’ with an arrow pointing down.”
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