This Is What Happens When Big Food Gets Cozy With Nutritionists

In this week’s BITE, a nutritionist explains the difference between marketing schemes and actual science.

<a href=http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&autocomplete_id=&search_tracking_id=-ZnhDaQirTd-BFq68MnFkA&searchterm=corporate%20food&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=309322517>katueng</a>Shutterstock

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Another episode of Bite, our food politics podcast, is out today and available for download. You can find it along with our previous episodes here, or by subscribing in iTunes, Stitcher, or via RSS.

Andy Bellatti Photo courtesy of andybellatti.com
 

It’s hard to trust nutritionists when they’re in cahoots with corporations, and it happens more often than you think. McDonald’s catered and sponsored a statewide nutritionists’ convention in California in 2014. Last year, the Academy of Nutrition and Dietetics put the first “Kids Eat Right” seal on Kraft Singles, the American cheese snack that isn’t more than 51 percent real cheese. The Academy and Kraft Foods have a three-year partnership.

Although the corporate influence on our daily diets seems inescapable, nutritionists like Andy Bellatti’s aim to fight it. A former student of New York University’s Marion Nestle, the author of Food Politics, Bellatti wrote the blog Small Bites for six years before becoming an expert voice on corporate sponsorship of nutrition. He is the founder of the Dietitians for Professional Integrity and this week’s guest on Bite, where he unpacks instances when nutrition science has blurred with food marketing.

 

Bellatti isn’t just after the big guys. He has appeared on HuffPo and in the Chicago Tribune. He’s dispelled myths about tryptophan for Life Hacker, Bulletproof coffee for Food Navigator, and bone broth for Mother Jones. Other diet trends that drive Bellatti bonkers? Liquid juice meals, organic Gatorade, and Sun Chips.

“PepsiCo sells [Sun Chips] as if it were a health elixir just because they have three grams of fiber in them,” Bellatti tells Bite host Kiera Butler. “It’s still a chip—there’s nothing particularly healthy about them.”

But it’s not all bad. When it comes to Paleo, the most-Googled diet of 2013 that promotes eating like our cavemen ancestors, Bellatti says there’s at least one positive takeaway: It promotes whole, real foods. On the other hand, that doesn’t absolve it from other problems, especially its focus on protein. Hearkening back to the Atkins diet and its promotion of protein-laden meals, we’re getting too concerned with not getting enough of something that is literally in every food, Bellatti says. And in doing so, we often ignore other ingredients that are added in.

“Just because a protein bar has, you know, 30 grams of protein, you’re supposed to ignore the sugar content, which is ridiculous,” Bellatti says.

“It’s still a chip, there’s nothing particularly healthy about them.”

But diet trends do help us see foods in a new light. One example is cereal: Traditionally thought of as a healthy staple of the American breakfast, the food has decreased in sales as people have grown more concerned about carbohydrates and added sugar. This is good news for Bellatti, since he considers cereal to be “low-fat cookies with vitamins sprinkled on.” (Here’s more on just how much sugar is in your favorite kid cereal.)

Whether you’re a fan of fast food, a kale-loving vegan, a Paleo follower, or a drunk-a-tarian like this chef, you’ll want to listen to this week’s episode to learn more about the tricky ways food marketing gets disguised as science.

Show Notes

  • Tom Philpott gives his follow-up on smoothies: Is your green drink something you should worry about?
  • How one poultry company is creating an environment where “chickens can act like chickens”
  • The tasty, late-night treat Andy Bellatti whips up in less than one minute
  • Maddie Oatman makes pancakes with just two ingredients.
  • Want to stay up-to-date on food politics? Follow Bite on Twitter for the latest.

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate