April 13, 2017

Is This Twitter Account the Real Reason Bill O’Reilly Went on Vacation?

Meet the activists keeping accusations of sexual harassment by the Fox News host front and center.

Stan Godlewski/ZUMA

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Mired deep in a sexual harassment scandal and advertiser boycott, Bill O’Reilly, host of Fox News’ cash cow The O’Reilly Factor, announced on Tuesday night that he is going on vacation. While a Fox News spokesperson said O’Reilly will return on April 24, the Daily Intelligencer reports that several Fox News staffers doubt that he’ll be back.

O’Reilly’s announcement comes only 11 days after a New York Times investigation revealed that O’Reilly and Fox News have collectively paid $13 million to settle a series of sexual harassment disputes against the host, in which women complained of “verbal abuse, lewd comments, unwanted advances and phone calls in which it sounded as if Mr. O’Reilly was masturbating, according to documents and interviews.” As of this writing, 82 advertisers have publicly withdrawn from his show, representing an estimated $37-$42 million loss, says Angelo Carusone, president of the progressive nonprofit Media Matters.

Bill O’Reilly’s trouble with advertisers is in part due to a campaign jointly run by Carusone, Think Progress‘ Editor-in-Chief Judd Legum, and the anonymous Twitter account Sleeping Giants, which gained a huge following shortly after Trump’s election by launching a campaign to dissuade companies from advertising on Breitbart News. 

“We had so much success at that point getting advertisers to come down from Breitbart that when the Bill O’Reilly article came out, there was definitely a huge amount of support,” says a spokesperson from Sleeping Giants. “This is an anti-bigotry campaign. There are advertisers involved. So it made a lot of sense to us as far as the mission was concerned.”

Legum and Carusone, who had orchestrated a similar campaign to oust Glenn Beck from Fox News in 2009, quickly reached out to help. “We’ve got Judd and Angelo reaching out personally [to advertisers], and we’ve been hitting them on Twitter, which is a much more public forum,” says the Sleeping Giants spokesperson. “We’re kind of letting them know from every angle.”

Carusone appeared on MSNBC on Monday to give an update on the O’Reilly boycott, where he said his estimates suggest the campaign has driven away enough advertisers to cripple the show, even if the host returns to his post. “His program will never recover,” Carusone said.

Because O’Reilly is a television show hosting a relatively small number of advertisers, in some ways it is an easier target than Sleep Giants’ first mission, a website that is served by a warren of online advertising networks and brokers. “There’s not an endless wellspring of advertisers [on O’Reilly’s show] like there is on Breitbart,” says the Sleeping Giants’ spokesperson. “We don’t have to reach out to a hundred advertisers a day. There’s only so many of them.”

As the Daily Intelligencer reported, two highly placed Fox News sources say James Murdoch, CEO of Fox News’ parent company, 21st Century Fox, wants to boot O’Reilly out, whereas his father, Rupert, and his older brother, Lachlan, are more inclined to let him stay.

Sleeping Giants’ spokesperson says they’ll keep up their campaign until Fox issues a statement, apology, or takes other constructive action: “We’re supposed to be here. We’re going to be around.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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