With NYT on Strike, Let’s Revisit “Not the New York Times”

Suggested reading amid the New York Times walkout.

Picketers, Rupert Murdoch, bellbottoms.AP Photo

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.

More than 1,100 New York Times employees are striking for 24 hours after more than a year and a half of contract negotiations. But the Times website is still up and running, populated by prewrites, articles written by non-unionized staff, and a couple high-profile scabs

This reminded us of a relic of a famous newspaper strike: Not the New York Times.

Let’s remember the energy. It’s 1978 in New York. People didn’t have household internet access and were free of the 24-hour news cycle. For updates on current events, they tuned in for the nightly television news, turned on the radio, or picked up a newspaper. That year, for 88 days between August and November, the New York newspaper industry stopped.

When the New York TimesNew York Daily News, and the New York Post all shut down production amid a strike, Not the New York Times stepped in to fill the void.

An early precursor of The Onion, Not the New York Times looked convincingly like the real thing, with articles and ads created by striking newspaper writers and others in the media industry, including Carl Bernstein and Veronica Geng.

I was unaware of Not the New York Times until Mother Jones editor Marianne Szegedy-Maszak mentioned it (h/t to her), but I was delighted by the “Sprots” (not a sic) section. For whatever reason, the staff at my college—DIII except for fencing, no football team—newspaper called it the same thing.

You can find a PDF of Not the New York Times here.

Check it out.

THIS IS URGENT! DON’T MISS THE DEADLINE.

Until MIDNIGHT only, every dollar you give goes twice as far to support kickass reporting. This is the moment to make your support count double.

In a climate where journalists face mounting pressure to back down, stay silent, or soften their reporting, Mother Jones refuses to flinch. We’re pushing back against intimidation and delivering fierce, independent journalism that holds power accountable—no matter who’s trying to silence us.

But here’s the reality: We’re a nonprofit newsroom with zero corporate backing and no financial cushion. We depend entirely on readers like you to fund the investigations that matter most. The 2X match deadline is just hours away. We need you on the team right now. Please chip in and double your impact.

THIS IS URGENT! DON’T MISS THE DEADLINE.

Until MIDNIGHT only, every dollar you give goes twice as far to support kickass reporting. This is the moment to make your support count double.

In a climate where journalists face mounting pressure to back down, stay silent, or soften their reporting, Mother Jones refuses to flinch. We’re pushing back against intimidation and delivering fierce, independent journalism that holds power accountable—no matter who’s trying to silence us.

But here’s the reality: We’re a nonprofit newsroom with zero corporate backing and no financial cushion. We depend entirely on readers like you to fund the investigations that matter most. The 2X match deadline is just hours away. We need you on the team right now. Please chip in and double your impact.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate