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Still dirty after all these years. E. Bruce Harrison, head of his own international PR agency, has actively derailed environmentalists’ efforts for more than three decades. In 1962, Harrison, then PR director for the Chemical Manufacturers Association, led the industry’s campaign to discredit “Silent Spring,” Rachel Carson’s book linking commercial pesticides to numerous health dangers. Activists claim his work set back efforts to understand the environmental roots of many diseases, including breast cancer, several years.

Today, companies such as Dow, GM, RJ Reynolds, and Monsanto pay him big money for help with “greenwashing,” PR posturing that leads consumers and lawmakers to believe the businesses actually care about the environment. He also champions “astroturf groups,” faux grassroots organizations driven by industry interests. Business is good–last year, Harrison’s agency netted more than $6.5 million.

In a new book, “Going Green,” Harrison declares that environmental activism is dead, and that “corporate environmentalism” should take the opportunity to dominate the field. May he fall through an ozone hole.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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