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Still dirty after all these years. E. Bruce Harrison, head of his own international PR agency, has actively derailed environmentalists’ efforts for more than three decades. In 1962, Harrison, then PR director for the Chemical Manufacturers Association, led the industry’s campaign to discredit “Silent Spring,” Rachel Carson’s book linking commercial pesticides to numerous health dangers. Activists claim his work set back efforts to understand the environmental roots of many diseases, including breast cancer, several years.

Today, companies such as Dow, GM, RJ Reynolds, and Monsanto pay him big money for help with “greenwashing,” PR posturing that leads consumers and lawmakers to believe the businesses actually care about the environment. He also champions “astroturf groups,” faux grassroots organizations driven by industry interests. Business is good–last year, Harrison’s agency netted more than $6.5 million.

In a new book, “Going Green,” Harrison declares that environmental activism is dead, and that “corporate environmentalism” should take the opportunity to dominate the field. May he fall through an ozone hole.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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