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In December, a South Carolina government agency dashed developers’ hopes for a 750-foot bridge from the mainland to Sandy Island, saying plans to log the island’s longleaf pine forests threatened the red-cockaded woodpecker. More grateful than the woodpeckers, however, are 130 members of the “Gullah” community, who have remained isolated on the coastal river delta island for more than a century.

Gullahs descend from West Africans brought to South Carolina to work as slaves on rice plantations. Several Gullah communities, speaking a dialect traced back to the region that is now Angola, still exist among the state’s islands. But the 4.5-by-7-mile Sandy Island is one of only two without bridges to the mainland.

Along with environmentalists, Sandy Island’s Gullah residents oppose a bridge because they fear developers (including textile magnate Roger Milliken) will cover the island with resorts. One prospective development plan outlined a proposal for a resort with equestrian trails, golf courses, a marina, and enough condominiums to house nearly 20,000.

One resident, Wilhelmena Pyatt, 41, remembers how the island lacked electricity, phones, and regular ferry service when she was a child. Like most Sandy Island adults, she rides a small boat every day to the mainland. There, she picks up her car at a parking lot and drives to work in nearby Myrtle Beach. Children take ferries to coastal schools. “You know everyone on the island. Even children who have ended up leaving find time to come back to visit.” A bridge, she says, would change everything.

Pyatt says community members expect a bridge will be built some day, but they hope it can be used to promote nature-based tourism. “That will allow us to continue our natural way of living.” Besides, Pyatt points out, a bridge would mean a shorter commute: “I could drive my car to my house,” she says.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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