Men Are From Mars, But Only If They’re Straight

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Today, AmericaBlog reported on the offensive SuperBowl commercial that aired yesterday. In it, two men, nibbling from both ends of a Snickers bar, wind up accidentally kissing, and then have to do something “manly” to neutralize the incident. Three alternate endings to the commercial were posted on a special Snickers website created by Mars, Inc. Also posted was a video of Bears and Colts team members reacting to the commercial, saying things like “That ain’t right” and making faces of disgust.

Mars didn’t stop there. They also posted commercials planned for the airing of the Daytona 500. In one, a man mocks what is supposed to be a gay mannerism, in another, the kissing men have to drink toxic substances in order to destroy the effects of a man-on-man kiss, and they scream and vomit while they do so. And in another, when the men decide they must “do something manly,” one of them picks up a giant wrench and attacks the other, and the second man puts the first man’s head under the hood of a car, and then slams the hood on his head. The Raw Story suggested this ad be named “Matthew Shepard.”

The Human Rights Campaign has called on Mars, Inc. (which is owned by billionaire Republican activist families) to pull all of the ads from its website. As of now, you can get to the page, but when you click on the videos, they do not appear.

In a related story, Colts coach Tony Dungy is the honored guest at the gay-hating Indiana Family Institute‘s Friends of the Family banquet. Tickets for the fundraiser are $75 apiece, and it is expected to be a sell-out.

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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