March 9, 2007

Giuliani Is Giuli-Gone-y

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As pathetic as the Republican hunt for a nominee already is, it just got worse.

Rudy Giuliani has had no luck wooing conservatives, but you’d think America’s mayor would at least get the firefighter vote. Nope. Turns out many of New York’s finest think Giuliani botched the Ground Zero clean up and showed blatant indifference for the ladders’ losses. In fact, Giuliani was to be the one ’08 candidate they didn’t invite to speak at an upcoming forum, a leaked union letter [PDF] reveals. They relented, Rudy accepted, and then bowed out shortly thereafter.

Countdown on his candidacy is on.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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