Future BHO and John McCain to Duke it out on MySpace, and Maybe on TV

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Today, MySpace and reality TV show producer Mark Burnett (Survivor and The Apprentice are his claims to fame, to name a few) announced they will be teaming up to produce a political reality show, wherein politicians-to-be will go head-to-head for $1 million, the Wall Street Journal reports. The show will appear on MySpace’s social networking site but the duo is also looking to score a network spot. Apparently, the “venture is part of a bid by News Corp.’s MySpace to expand its video presence and better compete with Google’s YouTube.” It also appears to be a realization on the part of the company that in order to keep up with the intersection of technology, politics and citizen involvement, video is key. MySpace users can interact with the show’s contestants using their profiles and the “topics that generate the most buzz on the site — whether it’s climate change or immigration reform — will determine the kinds of ‘challenges’ created for the live network show.”

There seems to be no disagreement about video’s rising importance in politics. Google’s YouTube has already flexed its political muscles with YouChoose ’08, an initiative that allows candidates to strut their stuff in video form. In a recent discussion I had with blogger and Deputy Research Editor for ThinkProgress, Nico Pitney, he affirmed that video is definitely an important aspect to success within today’s political landscape:

“Many people who are active in politics now grew up in the age of television. They’re much more comfortable with video as a medium and you can make points through video that have an emotional impact that you can’t communicate through text.”

But the medium also has to entertain and as Gary pointed out a few weeks back, some of YouTube’s YouChoose content is quite the “snoozefest.” So, maybe MySpace has just the remedy. Reality TV. Of course. People engage in that, right? If people care enough to watch Donald Trump sit around a boardroom table and discuss his future lackey prospects, why not the next BHO wrangling with McCain II. And if they engage in dialogue about immigration or climate change? Well, then, all the better, I say!

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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