Murdoch Goes Green

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Rupert Murdoch’s speech this morning is a watershed in the history of climate change denial. Arguably the most powerful media mogul–and one of Bush’s most powerful fans–has pledged to weave more global warming news into coverage.

“Our audience’s carbon footprint is 10,000 times bigger than ours,” Murdoch told employees. “Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.” Grist has the story.

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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