Campaign Ad Factoids


obama150.jpgPolitical Punch has an interesting little collection of facts about candidate advertising. Among the most interesting:

* Mitt Romney was the No. 1 advertiser in both parties—35,000 ads—and spent as much as all of his GOP opponents combined—and almost four times as much as John McCain in Florida

* Barack Obama led the Democratic pack with almost 30,000 ads, worth almost $23 million; Hillary Clinton aired more than 25,500 ads, worth well over $18 million.

* Who did the talking? Barack Obama narrated nearly 83% of his own TV ads, while Hillary Clinton narrated fewer than half (43 percent) of hers.

* McCain used images of the American flag more than any other leading candidate, with 77% of his TV ads displaying the Stars and Stripes…compared with 40% of Obama’s and 33% of Clinton’s.

Another interesting fact: Obama was the only candidate to air an ad during the Super Bowl. Take a look:

Soundtrack by New York/LA rocker Dan Zweben, whose songs have also been featured on Jennifer Love Hewitt’s new show Ghost Whisperer…so, uh, yeah, dude gets around. I think the song featured in Obama’s ad is “Oregon,” which you can hear on Zweben’s MySpace page. If you listen to the lyrics, you’ll notice that the song seems to be about someone trying to convince someone else to move back to Oregon. This follows in a long line of inappropriate campaign songs.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate