“Celebrity” Attack on the Airwaves in Yet Another Form

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McCain has a new radio ad out that says, “Celebrities like to spend their millions. Barack Obama is no different. Only it’s your money he wants to spend.”

I think it’s safe to say that the Obama campaign hasn’t hammered any message as hard as McCain has hammered this “celebrity” attack. Which is funny, because you’d think “McCain is four more years of Bush” would be easier to make stick, and more effective to boot.

And, for what it’s worth, it looks like I was wrong about the “celebrity” attack. I thought it was too transparently silly to be usable. These new poll numbers, which show McCain leading by five, indicate otherwise.

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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